Sheetal is a well-regarded banking and marketing professional who has over a decades years of experience in the banking and marketing industry in India.

He has been associated with some of the most premium brands in India like Jet Airways, American Express Bank, Moet Hennessey, Reebok, Coca Cola, etc.

In his last assignment as head of marketing at American Express his contribution to its success has been exemplary.

Sheetal ventured into the world of film production in India as he saw an opportunity to create an organization that offered a differential from the current set of Indian producers who largely seek to look at theatrical opportunities only in the Indian and Non-resident Indian market and prefer working in the semi - structured financial model only.